Feel the heartbeat
Launch of the specs in Paris. 3 days REIZ showroom. Optitectural nude shades: Crystal. Prospects on the new collection Structure. Meeting the optician family. Laughing in Marais. Drinking and dining at the Place de Vosges. Feel the heartbeat.
Almost transparent but with your gaze getting caught. As if the light of the sun shines onto the moon and the latter reflecting the rays to earth through a perfectly dark night. The elemental recreated, the existing reinterpreted. Delicate changes, soft and new. Crystalline dismantled into its smallest parts. Cautious and mysterious. Crystal – the new line in 12 models.
Making of shooting
Light powder shades, naked look, transparent frames with earthy or metallic nuances playing with the sun’s light. The frames of the new series Optitektur Crystal interpreted by Monica Menez. Very sexy, very light, very REIZ.
Surrounded by different shades of grey and the subdued broken colours of the house facades, construction machinery and engines symphonise in the beat of clicking spray cans. The colours transform the niches into an organic urban-biotope. Spray cans and concrete style – Optitektur – R20 sun spectacles – We love urban!
When Optitektur met Opti, it had to be optimal – and so it was! Reiz presented their new crystal line of the Optitektur series.
Delicate transparency and soft curvatures. Munich rocks! Crystal rocks!
Meet REIZ at OPTI München · Halle C4 · Stand 417 · 28.01.2017 – 30.01.2017
Where are they?
Where are they – all of our flowers, our optical favourites, our darlings? Are they fine? Our thoughts revolve around this issue time and time again. And look and behold it was very good. And indeed our Fleurs d’Optiques are remarkably good. Thanks to all of our friends for sending their photos.
Place des Vosges
Presentation Paris 2016
Prolog: REIZ Germany – 20 years
Place: Paris, Place des Vosges, 1st floor, late summer
Stage: creaking floorboards, aged wood and sumptuous shappy chic elements in baroque renaissance style.
Optitektur: so new and so handsome
R20 Sun: titanium-cool and way ahead
Atmosphere: Gin-impregnated smiles mixed with laissez-faire and optitectonic attitudes.