When Optitektur met Opti, it had to be optimal – and so it was! Reiz presented their new crystal line of the Optitektur series.
Delicate transparency and soft curvatures. Munich rocks! Crystal rocks!
Meet REIZ at OPTI München · Halle C4 · Stand 417 · 28.01.2017 – 30.01.2017
Where are they?
Where are they – all of our flowers, our optical favourites, our darlings? Are they fine? Our thoughts revolve around this issue time and time again. And look and behold it was very good. And indeed our Fleurs d’Optiques are remarkably good. Thanks to all of our friends for sending their photos.
Place des Vosges
Presentation Paris 2016
Prolog: REIZ Germany – 20 years
Place: Paris, Place des Vosges, 1st floor, late summer
Stage: creaking floorboards, aged wood and sumptuous shappy chic elements in baroque renaissance style.
Optitektur: so new and so handsome
R20 Sun: titanium-cool and way ahead
Atmosphere: Gin-impregnated smiles mixed with laissez-faire and optitectonic attitudes.
R20 sunrays in the heart and inside the frame. The titan beam resembles the gold of the sun and as a highlight is coated in 24K gold.
The acetate rings, offered in the models graphite or pure, are refined by the harmonious golden beams.
R20 frames of REIZ are classics. The designs of 1996 were newly interpreted.
Optitektur is the name of the new series. We celebrate curves and edges. The specs with the product names Achse (axis), Winkel (angle), Bogen (arc), Tangente (tangent), Kugel (sphere), Kubus (cube) all have one thing in common – they break conventions and work with the polarities of angles and spheres.
Fotographer: Monica Menez
Making of Optitektur Shooting
by Monica Menez
The photo- and videographer Monica Menez served as a stage constructor for the specs collection Optitektur. The specs with the product names Achse (axis), Winkel (angle), Bogen (arc), Tangente (tangent), Kugel (sphere), Kubus (cube) all have one thing in common – they break conventions and work with the polarities of angles and spheres. The unification of disparities, the fraction of geometry. Nah, of quantum physics. Be it as it may, the subject Optitektur has been interpreted in a sexycrazy way. No stiffness, not set in stone! Her photos play with shapes, hairstyles and personalities. A 90 degree angle? Nowhere to be found! More like: Pinkypastel Meets Earthy Specs With Optitectual Attitude. Menez is so P.M.E.S.W.O.A.!
Sunny number games with shades and cocktail umbrellas
For 7300 days, without taking leap years and rotation inaccuracies into account, Reiz has existed. These are 20 Earth years, in which Reiz has been spinning around the Sun. Earth covers a distance of about 942 million kilometres each year when circling the Sun. In 20 years this adds up to 18.84 billion kilometres. We've been creating shades for 18.84 billion kilometres. If we imagine having to walk this distance, we would get quite hot. We much more prefer laying in the deck chair, while drinking a cocktail with an umbrella and putting on one of our strictly limited shades. The designs of our shade collection '20 were made at the start of our journey and they now reappear in edited versions. The models Dude '20, Mia '20, Le Fonque '20 und Stereo '20 are limited to 20 pieces per model and colour.
happy and beautiful
Denmark rated as the country with the happiest people of the world and also with one of the most beautiful opticians.
Anyway we love Ojesten from the Danish Kolding.
Stunning shop, stunning display.