12. Jan

Optitektur Structure

Neue Serie

Die neue Serie "Structure" bezieht sich auf optitektonische Strukturen und auf die Brillenevolution von REIZ. Struktur ist das Muster von Relationen, nach denen Elemente aufeinander bezogen sind. Die  Gestaltung bezieht sich auf das System der Reduktion, das Sinngefüge der Kurven, das Gerüst der Augenpoesie, den Aufbau elementarer Harmonieproportionen und auf das Geflecht von Technik, Gestaltung und der Leidenschaft für Brillen. Proportion ist das Spiel der Vereinigung von gegensätzlichen Anordnungen. In der neuen Serie "Structure" werden Einheiten und Diskrepanzen zu einer optitektonischen Formensprache vermählt. Der Reiz der Klarheit und die ausgewogene Relation von Linien und Formen begründen das System von "Structure".

Fotografie: Monica Menez

27. Oct

Feel the heartbeat

of Paris

Launch of the specs in Paris. 3 days REIZ showroom. Optitectural nude shades: Crystal. Prospects on the new collection Structure. Meeting the optician family. Laughing in Marais. Drinking and dining at the Place de Vosges. Feel the heartbeat.

20. Jul

Optitektur Crystal

New season

Almost transparent but with your gaze getting caught. As if the light of the sun shines onto the moon and the latter reflecting the rays to earth through a perfectly dark night. The elemental recreated, the existing reinterpreted. Delicate changes, soft and new. Crystalline dismantled into its smallest parts. Cautious and mysterious. Crystal – the new line in 12 models.

18. May

Optitektur Crystal

Making of shooting

Light powder shades, naked look, transparent frames with earthy or metallic nuances playing with the sun’s light. The frames of the new series Optitektur Crystal interpreted by Monica Menez. Very sexy, very light, very REIZ.

30. Mar



Surrounded by different shades of grey and the subdued broken colours of the house facades, construction machinery and engines symphonise in the beat of clicking spray cans. The colours transform the niches into an organic urban-biotope. Spray cans and concrete style – Optitektur – R20 sun spectacles – We love urban!

06. Feb

Opti(mal) crystal

When Optitektur met Opti, it had to be optimal – and so it was! Reiz presented their new crystal line of the Optitektur series.

Delicate transparency and soft curvatures. Munich rocks! Crystal rocks!


17. Jan


meets Munic

Meet REIZ at OPTI München  ·  Halle C4  ·  Stand 417  ·  28.01.2017 – 30.01.2017

24. Dez



29. Nov

Fleurs d’Optique

Where are they?

Where are they – all of our flowers, our optical favourites, our darlings? Are they fine? Our thoughts revolve around this issue time and time again. And look and behold it was very good. And indeed our Fleurs d’Optiques are remarkably good. Thanks to all of our friends for sending their photos.

05. Oct

Place des Vosges

Presentation Paris 2016

Prolog: REIZ Germany – 20 years
Place: Paris, Place des Vosges, 1st floor, late summer
Stage: creaking floorboards, aged wood and sumptuous shappy chic elements in baroque renaissance style.

Optitektur: so new and so handsome
R20 Sun: titanium-cool and way ahead

Atmosphere: Gin-impregnated smiles mixed with laissez-faire and optitectonic attitudes.